Advised on sale of company


Bonnier AB

Media Group

Aquired Majority Control of Business Operations

Clio Online

Digital learning tools

IMAP advised Danish Clio Online on sale to Swedish Bonnier

The company is Denmark’s largest publisher of digital learning materials. Founded in 2006, Clio Online has established itself as the market leader within digital learning materials for elementary schools in Denmark, effectively creating a new market.


Clio Online’s product portfolio offers a wide range of tailored and proven digital learning portals for a majority of subjects and grades, accompanied by an advanced learning management platform.


“Clio Online’s strong market position makes it possible for us to enter a highly interesting market segment and develop it even further,” says Anders Eriksson, business area head for Bonnier Business to Business.


“Digital learning materials in schools are one of the final frontiers in the digitalization of content and society. By acquiring Clio Online, we provide ourselves with the best possible partner for bringing that digitalization to markets outside of Denmark.”


Today digital learning materials form around 40 percent of the total market for learning materials in Denmark – a share that has increased significantly in recent years. Clio Online is estimated to have around 35 percent of the Danish market, and now the company is ready to take on the international market.


“Clio Online has played a significant part in placing the Danish market at the forefront of digital educational resources in schools, on a global scale, and we are very eager to show new markets the potential of investing in more digital learning materials,” says founding partner Louise Herping Ellegaard, who will stay on in her current capacity in the management team of Clio Online together with the two other founding partners, Janus Benn Sørensen and Lasse Guldsborg.


Bonnier is a media group working in TV, daily newspapers, business and trade press, magazines, film, books, radio and digital media. With a base in the Nordic region and a substantial presence in the U.S., Germany, the U.K. and Eastern Europe among other places, Bonnier has operations in 16 countries around the world and over 9,000 employees.


IMAP advised the seller throughout the process.

Experts who worked on the transaction