Advised on Sale of Company

Technology

Inside Real Estate

Online marketing software for real estate agents United States of America

Acquired 100% of Business Operations

Circlepix

Marketing automation SaaS for real estate agents United States of America

Advised Circlepix on sale to Inside Real Estate

Capstone Headwaters advised Circlepix, a leading real estate Listing Marketing software provider, on its sale to Inside Real Estate.

 

With over 1,100 broker customers and 100,000 agents, Circlepix provides the most comprehensive and automated listing marketing tools available to brokers and agents today. Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more. These products will be a powerful addition to Inside Real Estate’s offerings as well as adding to the company’s market reach and scale.

 

Rob Davis, CEO at Circlepix, said, “Capstone Headwaters was very hands-on and helpful in the sale of our company. When the sale of Circlepix became tense and stressful, our advisor kept their cool, guided us and continued to charge forward and ultimately got the deal done. They were not only a true partner, but a friend. Anyone looking for investment banking services can’t go wrong with Capstone Headwaters.”

 

“The team at Capstone Headwaters was professional and worked tirelessly to maximize the value of Circlepix while managing the emotions of our founders and objectives of buyers,” said Craig Bingham, CFO at Circlepix. “In the end they helped create a transaction that was compelling for both parties.”

 

Gaurav Bhasin, Managing Director at Capstone Headwaters, commented, “It was a pleasure working with the management team at Circlepix. They built a strong software solutions company in the real estate industry and are passionate entrepreneurs who truly believe in serving their customers and continually enhancing their product offerings. With this acquisition, Inside Real Estate gains a marketing powerhouse which shall serve their combined customers well.”

 

The Circlepix products will be available in Inside Real Estate’s Marketplace and tightly integrated with its kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set.

 

Circlepix customers will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate’s backing and resources will empower Circlepix products with stronger integrations and new innovative features.

 

“The team at Capstone Headwaters was professional and worked tirelessly to maximize the value of Circlepix while managing the emotions of our founders and objectives of buyers. In the end they helped create a transaction that was compelling for both parties.” said Craig Bingham, CFO at Circlepix.

Experts who worked on the transaction