Advised on Sale of Company

Business Services

MVI Equity AB

Private Equity fund

Acquired Majority Control of Business Operations

Stångby Plantskola AB

Plant nursery Sweden

Stångby Plantskola, a premium plant nursery in the Swedish market for B2B-clients, partners with MVI

IMAP acted as financial advisor to Stångby Plantskola when they were acquired by MVI to form the basis of the group in the plant nursery industry MVI now is creating. Stångby Plantskola was founded in 1978 and is a market leading plant nursery in the Swedish B2B-market for plant material. The Company is well-renowned with a first-in-class reputation and an extensive assortment of trees and bushes. Stångby has approx. 50 employees and operates nurseries outside of Lund, Sweden, with effective logistics facilities in the Stockholm region.                                                                     

Through Stångby, MVI has since carried out two additional acquisitions. The first one is HPJ Garden AB, a high-quality supplier of products within the horticultural and garden industry. Now the group also join forces with P. Kortegaards Planteskole A/S (“Kortegaards”), the premium Danish B2B-market leader for trees and bushes. The Group comes together under the name Treeco Holding with size to attain industry leadership in the Nordics.


The group will have several locations through Sweden and Denmark, being able to supply clients over a variety of industries with organic infrastructure products and services for a green urbanization. On a yearly basis, the group is expected to have a turnover in excess of SEK 200m and an approximate 80 employees.


The Nordic market for organic plant material has displayed healthy growth in recent years and is expected to continue growing. Underlying market trends comprise municipalities increased ambitions for green urbanization – through urban plant investments – to improve citizen well-being, the provision of natural barriers for flooding and heat waves, as well as the products’ inherent ability to capture GHG emissions.


MVI invests in profitable companies with a strong potential to grow. They prefer to partner with existing founders and management to accelerate growth. MVI are constantly on the lookout for industries that benefit from fundamental trends such as digitalization, resource scarcity and demographics, particularly in B2B and B2C services.


IMAP advised Stångby Plantskola throughout the process.

With the help and guidance from IMAP, we were able to find a buyer who shared our vision of how to take the company to the next level. I am very pleased with IMAP's commitment and the value they added by running a well-structured and time-efficient process. This ensured that we could get a higher value for the company than if we had done it ourselves.

Jörgen Warpman - Co-owner Stångby Plantskola