Cloud Enablers is a specialist company in cloud services, with many years of experience in software development, architecture, analytics, and product development - but also project management in digital transformation.

The company was founded in 2014 based on a belief that cloud services will dramatically change the way IT services are developed, produced, and consumed. Cloud Enablers enable customers to benefit from efficient cloud services from selected market-leading providers. Cloud Enablers are convinced that the future belongs to those companies, regardless of industry, that manage to transform into data-driven software companies and offer their customers competence in technology, process, and management in a successful way!

Cloud Enablers has established partnerships with, among others, Amazon Web Services (AWS) and New Relic. As an independent party, Cloud Enablers can combine and tailor the most valuable solutions from the various suppliers to add concrete business benefit, maximize value creation and always exceed customer expectations.

The customers are located all over Sweden and span several industries, for example Industry, Energy and Finance. Cloud Enablers has offices in Gothenburg and Örebro. The company is growing with strong profitability and currently has around 25 employees.

The buyer Generate Group is a growing company group with the goal of becoming a leading player in High-end software development services and associated High-end IT services in the Nordics and Northern Europe. Generate group focuses on creating a profitable, stable, and business-critical business for the customers by bringing together the absolute best developers/consultants in High end IT. In addition to Cloud Enablers, Systematiq, Piktiv, Mirado, Swace digital and Stockholm Code Group are currently part of Generate group.

Carl Lindberg, CEO of Generate Group, comments:

"We are very happy that Cloud Enablers has chosen to join Generate Group. Cloud Enablers is a company with deep technical competence and has come a long way in getting structural capital in place while at the same time building strong and long-term customer relationships by maintaining high quality in the deliveries. The company's DNA matches well with the other companies in the group and Generate's vision, and we look forward to continuing to build Northern Europe's leading group in advanced software development together."

Nicklas Hafner, CEO of Cloud Enablers, comments:

"At Cloud Enablers, we look forward to a successful collaboration with Generate Group where we can continue our work to solve difficult problems with added impetus and maximize the benefit for our customers! The decentralized model enables us at Cloud Enablers to further develop our own DNA with a strong culture, high competence and sharp customer offers but at the same time benefit from synergies through collaborations in the group and thus be able to accelerate in several important areas. With our experience and competence in cloud services, software development and project management in digital transformation, we complement Generate Group's portfolio of competences in a very good way”.

‍Generate Group is owned by Aspira Partners, together with founders and employees. Aspira partners is a Nordic investment company and growth partner with a focus on small and medium-sized entrepreneur-led companies. In partnership with entrepreneurs and management, they focus on sector transformations ("buy-and-build"), where they have a clear acquisition and growth agenda within selected niches. In addition to Generate Group, Aspira has established Qflow, a multi-disciplinary technology consultancy group; and Teqt Group, a specialist group in roofing.

Andreas Anderberg, Partner at IMAP, comments:

It has been a very interesting process with great interest. Mainly because of Clouds Enablers broad and deep expertise, that cloud services are an area of strong growth, and that many large players want to position themselves in the area. Generate Group showed a great interest early on and showed what an important piece of the puzzle Cloud Enablers would be within the group of specialist companies Generate is creating. It will be very exciting to follow their shared journey forward.

IMAP advised the sellers throughout the process.